When Ira Bershatsky went to work for a major precious metals company, he had high hopes for a lucrative career. What he didn’t expect was the callous nature of the business; building personal relationships and truly serving customers was not part of the culture in “Big Gold.”
He made great money but the mechanical process combined with outrageous margins soured him to the business. Instead of leaving altogether, he explored the option of starting his own boutique precious metals firm instead. What he quickly learned is that he could tap into the demand for precious metals and sell them at modest margins but still make enough profit by keeping his overhead low.
There’s a reason the players in “Big Gold” tend to advertise on television, radio, major podcasts, and huge websites. They can afford it based on the outrageous margins they generate per sale. Ira took a different approach. He knew he could keep the personal connection to customers that he knew they deserved and charge lower margins as long as he could work with smaller conservative publishers.
It worked! He built his business with limited staff and minimal advertising, relying on strong service to drive word-of-mouth that kept his operation thriving.
But there was more than just the style of business that bugged him. What he found as an “industry insider” is that many of the players in the industry USED conservative shows and spokespeople to drive their message, but the companies themselves were anything but patriotic. They even crave progressive policies because those tend to hurt the economy and scare people into buying precious metals.
Ira voted for Donald Trump twice. He is a true America First patriot who believes in doing more than just using conservative news outlets for their audience. He’s an avid conservative news hound who stays on top of the trends that affect every American. And he wants to help people protect their wealth and defend their financial freedoms through the purchase of physical precious metals.
Contact him today to schedule a consultation.